I have had a lot of experience using the online productivity software offered by Google, and I am slightly familiar with the products offered by Zoho. I generally have no need for office products, since I don't generally use these products when they are installed onto my cpu. That being said though, I do think there is a usefulness to these products that has not been tapped into.
Google Labs is always fun to explore, though I rarely use many of the offered products. Google Maps is probably one of my most frequented sites. Other than that, I don't have much use for the other products.
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